Blacksmith forging a sword the old fashioned way, the way we make websites
Welder creating a metal sculpture in the same craft genre as we use to create websites
Men working in a metal forge using time tested methods to do their craft using the same ethic we use to create websites
A violin maker patiently working his craft the way we make websites
Very high quality wood carver creating a piece for a church- we do websites to the same standard
A blacksmith making an implement the way blacksmiths have for generations - we take our inspiration from this
The violin maker paying attention to the minutest of detail, the same way we do with websites
Photographer that's climbed to the top of a mountain to get the perfect shot; we go to these legnths too
The violin maker getting the minutest of detail right, just like we do with websites
Photographer photographing technical drawings
Jeweler examining some microscopic detail on a ring - we scrutinise ourt work the same way with old fashioned values
Stone carver making a filial for a listed building. We take the same care when we create websites
A vintner examines the quality of his wine the same way we produce websites - they're not finished until they're right
Home ยป Marketing

Our site marketing services

Is your website invisible? Can (or really, do) people actually see it? Now this may sound ridiculous (especially if you've just had a quick look at your site just to be sure!) but according to research by Startups.co.uk reported on The Register at least half of small businesses with an online presence are missing out on sales due to a lack of search engine marketing skill.

Most business websites, be they brochure sites or full blown e-commerce superstores, are there to make their owner money. This can be either directly, by selling something on the site, or indirectly by pushing potential customers towards a sale of some sort. Not all are successful.

Unfortunately, site owners are caught in a catch-22 situation - it takes a lot of time to learn arcane techniques to become good at knowing what the search engines like to see. On the other hand there are many charlatans out there happy to take your money for useless work, or worse putting your site at risk by using dubious techniques that will eventually get it banned by Google. We know this, we've seen it happen.

MorganAlley believe that old fashioned hard work yields better results. We pay attention to the fundamentals of websites - what gets presented to Google (and other search engines) in which order, making it easy for Google to get the content from the site. We make sure specific, important bits of content Google is interested in jive with each other.

Other techniques we use are getting the content-to-code ratios right and building the site from the start to incorporate accessibility principles which also have the lovely effect of making your site attractive to search engines.

We then pay a lot of attention to old-fashioned marketing practice - knowing your customer, understanding how they see your product and your website and crafting sites to incorporate these things so that potential customers are drawn right in by what's there. Does your site do all these? Are you getting the search engine results you want? If not drop us a line; we may be able to help.

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